![]() How do I Find Keywords to Use in My Profile? Using specific keywords that your clients are searching for helps build trust and give clarity about your offers.Ī lot of LinkedIn profiles use a mixture of industry buzzwords, but it’s unclear who they serve or what they do.īy using the right keywords, you’ll immediately connect with your ideal audience and speak their language. ![]() The more people who find your profile, the more connections you’ll make and the more leads you’ll get.īuilding your on-page SEO is an easy way to drive traffic and build recognition with clients who might never have found you otherwise. From LinkedIn users, and external searches. It might seem obvious, but the easier it is to find your profile, the more people will find your profile. Optimizing your LinkedIn profile for SEO has a couple of key benefits: More Leads This is why it’s important to focus on traditional SEO as well as “LinkedIn SEO”. It is important to keep in mind though, that LinkedIn optimization will help your profile rank on Google searches. Whereas Google focuses on long-tail keywords, LinkedIn users are more likely to use short-tail keywords.įor example, a LinkedIn user is more likely to search for “web designer”, rather than “web design services for small business”. The goal of SEO on LinkedIn is to get your profile seen by more people, and you do that by using keywords throughout your profile that your ideal clients are searching for. In this post, we’ll talk about what LinkedIn SEO is, how you can find the right keywords for LinkedIn, and how this will help you get more clients, no matter what B2B industry you’re in.Īlready killing your SEO strategy? Let us help you turn your connections into a consistent stream of new clients – request a free demo now to find out how.Īlthough you can optimize your LinkedIn profile with search engine optimization techniques, most users aren’t using the platform like a regular search engine, so SEO on the social platform is a little different. ![]() To do that, you need to have a solid LinkedIn SEO strategy. It’s an ever-changing search engine that people use to not only find B2B services but to network with people in their industry.įor that reason, it’s your job to make sure your profile is showing up in front of the right people and in the right searches to generate leads. The problem with that is, LinkedIn isn’t static. They list their job titles, services, skills, and expect the clients to come. Many business owners in the B2B market treat their LinkedIn profile like a resume.
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